Kerrang!- the brand with attitude

The article is Stuart Williams, publishing director of Kerrang interviewed by Stephen hill. This article is about the way Kerrang! has positioned itself as the leading rock brand.
"Kerrang! is the world's biggest music weekly magazine", Stephen Hill has been working as the head of marketing for Kerrang for 18 months and it that time he has expanded the magazine into other media area, such as a radio station, in 2003 Kerrang radio station was set up and was the first major rock station in the west midlands, this as help the magazine name to become more known and has helped the magazine grow.
"Kerrang tend to ignore the stuff it doesn’t like and is just be enormously enthusiastic, passionate and evangelical about the stuff it does like" this shows that the magazine is for people who are very passionate about rock music as Kerrang is a rock magazine, I also get the impression that the magazine is for older people (people aged 16 and upwards) as I don’t think that very young people are as serious about the type of music they are into and young people are more interested in gossip.
"Kerrang role has been about educating and informing and passing on knowledge onto the next generation" this statement shows that my first perception of the magazine is not as I expected as I thought that Kerrang magazine was for an older generation however the magazine does attract young people and does include newer artist in their magazine, and after looking at an issue of their magazine I have seen that Kerrang has does have younger, popular artists and band in their magazine and does appeal to a younger audience.