Due to the improvement of technology there are now different ways of finding out information, and magazines are trying to improve the way they reach to the public as less people are opting for magazines and instead finding other ways to access their information. Nowadays magazines are seen as “old media” and magazines sales are falling.
To increase sales magazine are turning to the internet as most the world is using the internet now and can get their information by it, not only can magazine websites be accessed by UK consumers but by consumers worldwide, also as advertisement companies are putting less money into ad campaigns in magazines and magazines gain a lot of income from ad campaigns, so as magazines have websites, advertisement companies put their ad on their websites which increased their income.
Also as there are now over 300 channel on TV due to sky and virgin media, particularly music magazines are making channels dedicated to the genre they appal to for example NME now has a TV channel, this also consumers to watch their favourite musician instead of read them since Television is more popular than magazines as this generation are more likely to watch TV than read a magazine.
To increase sales magazine are turning to the internet as most the world is using the internet now and can get their information by it, not only can magazine websites be accessed by UK consumers but by consumers worldwide, also as advertisement companies are putting less money into ad campaigns in magazines and magazines gain a lot of income from ad campaigns, so as magazines have websites, advertisement companies put their ad on their websites which increased their income.
Also as there are now over 300 channel on TV due to sky and virgin media, particularly music magazines are making channels dedicated to the genre they appal to for example NME now has a TV channel, this also consumers to watch their favourite musician instead of read them since Television is more popular than magazines as this generation are more likely to watch TV than read a magazine.
This is interesting Michelle - what implications does it have for your product? How will you suggest the intereactivity/multimodality of your music magazine?
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